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The Challenge: Faribault Mill needed a cinematic commercial that looked like it cost thousands to produce, but the actual budget was basically zero. I had to find a way to create a "luxury" feel without a camera crew or a studio.
The Solution: I spent about $10 on a single music license and some stock assets. I sourced high-quality royalty-free footage, used an AI voiceover for the narration, and spent my time color grading and editing to make sure everything felt high-end.
The Result: The video blew up, reaching over 485,000 views on YouTube. It became the brand's most successful pieces of content. It’s the perfect example of how I can use modern tools and a "scrappy" mindset to get massive results on a tiny budget.
The Challenge: People were hesitant to buy our wool blankets because they cost way more than the cheap synthetic ones you find at big-box stores. They didn't realize that our blankets actually save money in the long run because they don't fall apart after just a year.
The Solution: I built an interactive calculator for our website. Users can move a slider to see how much a blanket costs over time. It visually shows that while a cheap blanket lasts maybe 3 years, a Faribault Mill one is built to last 100 years. It turned the "expensive" price point into a smart daily investment.
The Result: The calculator worked—sales conversions on the bed blanket page went up by 40%. It helped customers stop worrying about the initial price and focus on how long the product lasts.
The Challenge: Even though we’ve been around forever, our ads looked so "fancy" that people thought we just outsourced everything from overseas. We needed to show people that we make everything right here in America.
The Solution: I made a brand film that showed the real "grit" of the factory. I put our actual workers on camera and showed the heavy machinery in action. It gave people a behind-the-scenes look at "Made in the USA."
The Result: The video became our best-performing ad on Meta, bringing in $11 for every $1 we spent. It proved that customers are willing to pay more when they see the hard work that goes into the product.
The Challenge: When we launched the North Star line, we started using recycled polyester. Our customers usually want 100% natural wool, so we had to make sure they didn't think we were just switching to "cheap" materials to save money.
The Solution: I created a video campaign focused on the environment. I explained how using recycled polyester keeps trash out of landfills. I also added "silent-viewing" captions so people could get the message even if their volume was muted on social media platforms.
The Result: The campaign was a hit. The entire line sold out completely and we had to do a second production run.
The Challenge: Selling wool blankets in the middle of summer is a tough sell. Plus, our old ads only showed one product at a time, so people didn't realize how much stuff we actually had on sale.
The Solution: I made a video that felt like summer. It showed a laptop scrolling through the sale catalog on a beach. It was upbeat, used catchy audio, and showed that you could shop the whole collection easily from anywhere.
The Result: We ended up having the biggest summer clearance sale in the company’s history, even though it was hot outside.
The Challenge: Faribault Mill usually did "quiet" marketing, which was a bit boring for social media. We were missing out on younger customers who expect ads to be exciting and fast-paced.
The Solution: I switched things up with "digital-first" ads. I used bold colors and showed off tons of different blanket styles in a single frame. It made the brand feel way more modern and energetic without losing our history.
The Result: This new look modernized the brand. It got people's attention immediately and showed that an old company can still feel fresh and exciting.
The Challenge: Our brand felt a bit too "old-school" for a younger audience. We needed to find a way to make a 160-year-old company feel relevant and fun without losing the trust of the loyal customers who have been buying from us for decades.
The Solution: I worked with the team to create an "SNL-style" comedy sketch as a proof of concept for a new type of ad. We filmed a scene where a "doctor" prescribes one of our wool blankets to a patient as a cure for bad sleep.
The Result: This project showed that we could use humor to bridge the generational gap. It successfully shifted our brand image from "serious and traditional" to "approachable and clever," sparking a wave of organic social media posts from a much younger demographic.
The Challenge: Faribault Mill wanted a high-end digital ad that looked expensive, but they didn't want to spend a ton of money on a full video production. The goal was to take regular photos and turn them into a high-energy video that showed how their products actually help people.
The Solution: I had to get a little "scrappy" with it. Since we didn't have a film crew, I used photos of a local employee as the model. To make static pictures feel like a real movie, I built the ad around a fast-paced texting interface and used quick edits. I added high-energy music and gold confetti to make it feel more like a celebration and get people excited about the brand.
The Result: The "Know Better Sleep" campaign proved that you don't need a massive budget if you have a good idea. Even though it ran strictly as a paid ads campaign, it became one of the brand's best ways to get new customers. It ended up with a 8x ROAS, which is huge, and it really helped boost sales by showing that Faribault Mill is the secret to a better night's sleep.
The Challenge: Our emails were way too big because they were full of heavy images. Gmail would "clip" the bottom of the emails, which meant people couldn't see the products or even find the unsubscribe button.
The Solution: I rebuilt the emails using "live text" instead of just images. This meant people could read the email even if their images didn't load. I also kept the file size small so Gmail wouldn't cut them off.
The Result: No more clipped emails! More people clicked on our links, and our emails stopped getting sent to the spam folder.
The Challenge: Our stores were trying to sell everything at once—socks, towels, blankets—and it felt messy. We were getting lost in malls next to big stores that sell the same stuff. We needed a specific "vibe."
The Solution: I used Blender 3D to design a new store concept called "Better Sleep." It had dim lighting and a super calm environment. The idea was to stop just selling "stuff" and start selling the idea of a good night's sleep.
The Result: The 3D models helped the bosses see the vision. It changed the plan from just being another retail store to being a "sleep expert" destination.
The Challenge: Our most popular products were getting lost. To find basic stuff like blankets or towels, you had to dig through these long, confusing text menus that were especially hard for our older customers to use. Since the homepage didn't show them where to go, people just gave up and left because they couldn't find what they came for.
The Solution: I decided to bring the most shopped categories right to the front of the homepage. I designed big, clear icons with simple text labels so it felt more like using a helpful app instead of a cluttered website. Instead of hiding the good stuff in a menu, I put it right where everyone could see it the second they landed on the site.
The Result: It made a huge difference during our holiday sale. Because people could actually find what they wanted, our sales went through the roof. We had so many orders that we actually ran out of stock and had to move to backorders, which proved that the demand was there.
The Challenge: Our old photos were just blankets on chairs. They were kind of plain and didn't really make people *feel* anything when they saw them on Instagram.
The Solution: I changed our ads to focus on storytelling and emotions—like the feeling of relaxing or being proud of American heritage. I also gave our logo a "shiny" luxury look to make it stand out as a high-end brand.
The Result: People started engaging way more. Our click rates went up, and we went from almost zero comments on posts to having people talk to us constantly.
The Challenge: People only thought of us for bed blankets. We had other great stuff like clothes and towels, but they were getting ignored. We needed a way to show that we’re a "lifestyle" brand, not just a bedding company.
The Solution: I came up with the "All-Day Comfort" idea. I redesigned the homepage to shop by "moments" instead of just products: Nighttime, Evening, Weekend, and Daytime. I used AI images to create mockups of what the lighting and mood should look like for each category.
The Result: This gave the company a roadmap for the future. It’s now the main strategy for how we will grow the brand from just a shop into a total lifestyle authority.
Homepage Banners: I made versions for both desktop and mobile so it looks high-end no matter what device.
Smart Announcement Bar: I built a bar for the top of the site, but I used custom code to make sure it doesn't show up on the landing page so people stay focused on buying.
Social Media Ads: I made three different ads that focus on the actual benefit of getting better sleep.
Modern Email: The layout is really crisp and uses diagrams to show why natural cotton is better for cooling.
The Landing Page: This ties everything together. It shows why pairing a cotton blanket with our sheets is the best way to finally get some rest.
The Challenge: Honestly, our sales used to feel pretty mechanical and just lacked that "fun" vibe people actually want. We really wanted to capture that lighthearted, spring energy to match the warm weather—especially because the warmer months are usually super slow for us and sales tend to dip.
The Solution: I designed a Spring Sale landing page that’s super easy to shop by category, but I made sure the deals were shown in a fun, storybook-style way. It really gives off those spring vibes and hopefully makes the customers smile while they’re browsing.
The Result: The landing page really paid off—it gave us a super strong Spring Sale and helped us finally clear out all that old inventory we had sitting around!
Listen: I start by looking at the facts. I listen to what the customers need and what the data says so the design actually solves a specific problem.
Align: I make sure everyone is on the same page. I connect the creative ideas with the business goals so the whole company is moving in the same direction.
Create: I build things with a purpose. Whether it’s a 3D model or a new layout, I make sure the design tells a story and makes people want to take action.
Scale: I think ahead. I build systems that work everywhere—on phones, computers, and social media—so the brand can keep growing without breaking.